TheFXSoft

Guides for getting IT right

Clear answers on websites, apps, CRMs, AI, automation and marketing: what things cost, how to choose, and what to ask before you buy.

Monitor showing a website design in progress
Web and apps · 5 min read

How much does a business website cost in 2026?

What actually drives the price of a website, typical ranges for each type of site, the running costs people forget, and how to get a fixed quote.

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Designer sketching a mobile app on paper
Web and apps · 5 min read

How much does it cost to build a mobile app?

The real cost drivers behind iOS and Android apps, how to keep a first version affordable, and the ongoing costs after launch.

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Team working together at computers in an office
Software · 5 min read

Custom CRM vs off-the-shelf: which is right for your business?

When HubSpot, Salesforce or Zoho is the right call, when a CRM built around your own process pays for itself, and how the costs compare over three years.

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Robotic hand reaching out
AI · 5 min read

What is an AI agent, and what can one do for your business?

A plain-English explanation of AI agents, how they differ from chatbots, six jobs they do well today, and what it takes to set one up safely.

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Customer service team working with headsets and laptops
AI · 4 min read

12 AI automation examples for small and mid-sized businesses

Practical automations by department, from invoices and enquiries to reporting, plus a simple way to choose which one to do first.

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Professional presenting campaign analytics on a screen
Marketing · 5 min read

Google Ads vs Meta Ads: which should your business use?

How search ads and social ads differ, which suits which kind of business, how to split a first budget, and the numbers to watch.

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Laptop with charts on a desk
Marketing · 5 min read

SEO vs GEO: how to get found on Google and in AI answers

What generative engine optimisation is, how it differs from classic SEO, and a practical checklist for showing up in both search results and AI assistants.

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Person holding a card while shopping online on a laptop
Web and apps · 4 min read

Shopify vs a custom e-commerce site: how to choose

Where a hosted platform is the sensible choice, where a custom store earns its cost, and the questions that decide it.

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Person using a smartphone while holding cash
Money transfer · 6 min read

How to start a money transfer business in the UK

The licence you need, what the FCA expects, and the software, banking and payout partners to line up before you send your first transfer.

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Office towers in Canary Wharf, London
Payments · 5 min read

EMI vs payment institution: which licence does your fintech need?

The practical difference between an electronic money institution and a payment institution in the UK, with capital figures and what each lets you offer.

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Smartphone showing a money app
Money transfer · 5 min read

Remittance app: build your own or license a platform?

What goes into a money transfer app, what each route really involves, and how to decide between building from scratch and licensing white-label software.

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Laptop showing an analytics dashboard
Marketing · 6 min read

Is B2B cold email legal? The rules in the UK, USA, Canada and Australia

What you can and cannot send to business contacts in four countries, in plain English, and how to set up outreach that stays on the right side of each.

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Notebook with app wireframes next to a phone
Web and apps · 4 min read

Website, web app or mobile app: which does your business need?

A plain guide to the three, what each is good for, and how to pick without overspending.

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Looking for a service rather than a guide?

Website design and development from £1,500E-commerce stores from £3,000Web application development from £8,000Mobile app development from £12,000Custom CRM development from £6,000Custom software development from £8,000AI agents from £2,500AI automation from £1,500Custom integrations from £1,500SEO services from £500Google Ads and Meta Ads management from £600

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